How Innovative AI Can Enhance Your Event

When it comes to utilising AV technology for exhibition stands, clients typically enquire about the size, quantity, and placement of TV screens. However, with the ongoing advancements in accessible technology and the continuously decreasing prices, it's time to consider alternative options to TV screens that can truly make your exhibition presence stand out.

We are all aware that AV technology offers the immediate opportunity to capture attention and engage with customers at exhibitions. This is the realm where innovations like LED screens and interactive technologies such as VR, AR, robotics, and seamless social media integration can introduce fresh and imaginative approaches to deliver marketing messages in an exciting and captivating manner. But where do you begin?

Leading content = leading results

We've emphasised this point before, but it's worth underscoring: tailor your messages to maximise the potential of each medium, and keep in mind that what resonates in one context may not deliver the same impact in another.

Some individuals fall into the trap of simply recycling existing content, such as playing a corporate website's "Who we are and what we do" video on a screen, or even on multiple screens at an exhibition stand. While this approach has its merits, it's crucial to remember that exhibitions are all about creating meaningful interactions with businesses and compelling them to engage with your brand within a matter of seconds. Therefore, don't miss the opportunity to make a more significant impression, especially when technology is readily available and increasingly cost-effective.

Drive visibility with large screens

LED screens, which were once seen as too expensive for many, are now becoming increasingly cost-effective. They provide exceptional brightness and the versatility to be shaped to fit the unique contours of an exhibition stand. Additionally, there are specialised agencies like Smart AV that can help you craft a message that fully utilises the capabilities of media technologies.

Create compelling journeys with VR

Virtual Reality (VR) headsets offer a unique way to convey a message through immersive storytelling and experiences that feel remarkably lifelike.

Certain experiences can be particularly thrilling. For instance, if your aim is to showcase the distinctive features of a high-speed vehicle or generate inquiries for it, VR can transport customers into the exhilarating world of high-speed travel, complete with all the excitement it entails. Carefully placed fans, synchronised with the story depicted on the headset, can enhance the journey.

Integrating a VR headset with screens on the exhibition stand enables the images seen by the wearer to be projected onto a much larger screen, such as an LED video wall. This allows all visitors to the stand to witness what the wearer is experiencing, while the wearer retains control over the content displayed. Every movement of their head alters what is shown on both the headset and the larger screen.

On a more practical note, VR headsets can also serve more functional purposes. For instance, they can provide a virtual walk-through of a new manufacturing process, granting visitors first-hand insights into innovations happening at a distant plant, all from the convenience of an exhibition stand.